Rachel PolishRachel Polish is a public affairs specialist for the U.S. Coast Guard Reserve, in addition to serving as a senior digital strategist for Ogilvy Public Relations Worldwide. Rachel was most recently the senior public relations manager for SanDisk Corporation, managing global mobile consumer product communications, in addition to building comprehensive social media plans across all product lines. Rachel’s early career began in the political arena, immediately gravitating toward the public relations aspect of campaigns and elected officials’ outbound efforts. Learning quickly, Rachel developed innovative ways to communicate to voters and stakeholders and frequently managed the entire outreach strategy for high-profile initiatives. Rachel made her break into technology public relations during the early dot-com boom, where she worked for a boutique San Francisco agency, followed by three start-up companies. With so much competition for media attention at that time, Rachel understood how critical it was to creatively communicate with key influencers, resulting in unprecedented press coverage. She later worked for PR Newswire to advise clients on public relations best practices, introduce new ways to engage and in building clients’ outbound strategies. Rachel is a frequent public speaker and guest blogger and can be found on Twitter @rachelpolish. You can view Rachel’s posts here. |
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