Scuttlebutt (yes a little late)…Do YOU know Ben Strong?

Do you know Social Media Fu Master Ben Strong (the focus of this comic)? He is the man with a plan working with AMVER, running their public affairs including a social media program so robust some of us can only dream of keeping up with him!
Here is just the tip of the Ben Strong driven [...]

Some advice to potential Coast Guard recruits

Found on Facebook from someone I follow this has got to be some of the best advice I’ve seen thus far:
True, I was not born to sit in an office…but IN AN OFFICE I SIT. Potential recruits, choose your path wisely, lest you find yourself trapped by the very thing you flee. Not that there [...]

The Brand of “We” Versus the Brand of “Me”

The Brand of “We” Versus the Brand of “Me”
Part Two – the Brand of “Me”
What does your personal brand say about you AND the Coast Guard?

The Brand of “We” Versus the Brand of “Me”

Why should each of us care about a cohesive, consistent brand and communications strategy for the Coast Guard?

Coast Guard Exchange has gone social!

Even the Coast Guard Exchange is getting into the Facebook action. I received an email earlier this week (sorry, I’ve been a little busy) to let us know that not only is the CG Exchange going to be keeping us all up to date via the worlds most popular social network, they are also working [...]

Did Facebook save the Coast Guard $30,000?

Who ever said that the world of social networking, specifically the site of these networks, have no place on military computers were just issued an “in your face” notice. Yesterday a press release found on our good friend John’s site, Coast Guard News, tells the tale of how some crafty SAR controllers in the New [...]

Interview: Adm. Allen, Commandant of the Coast Guard, on Social Media – Part 2

A couple of days ago, I posted part 1 of my interview with Adm. Allen, Commandant of the Coast Guard, regarding social media. Below is part 2.
Q8: There are a number of units that have created Twitter accounts to release official news and connect with the public. Is this something we will be [...]

Interview: Adm. Allen, Commandant of the Coast Guard, on Social Media – Part 1

I did an interview in April with Adm. Thad Allen, the 23rd Commandant of the U.S. Coast Guard, regarding social media & the Coast Guard. The Coast Guard has been spearheading a move into the world of Web 2.0 and interaction with the public through online outlets, and Adm. Allen has been a prominent [...]